Building a Thriving UX Consultancy

A Conversation with Kyle Soucy, Founding Principal, Usable Interface

I had a fantastic conversation with Kyle Soucy, Founding Principal of Usable Interface, on how to jumpstart a UX Research consultancy.

Highlights:

• To increase leads, it's important to proactively reach out to connections one-on-one versus mass LinkedIn postings

• When networking with contacts, prioritize how you can serve them, not just making the sale

• Kyle recommends a value-based pricing approach to focus on outcomes and benefits delivered, not charging hourly rates

• To establish long-term trust and credibility, focus on involving your clients and their team members in all stages of the research process, including planning and synthesis